2005 should be quite a year for search. In an eMarketer report issued this week, the following was revealed:
Paid
search advertising grew approximately 55% and became nearly a $4
billion market in the US alone [in 2004]. Plus Google went public and —
confounding many analysts’ predictions — topped $200 a share at the
beginning of 2005.
Expect an all-out war. Microsoft is entering the game in pure Microsoft fashion, promising to spend hundreds of millions of dollars to promote their new offering.
Google is shopping for ad agencies and hiring top engineers like crazy. Yahoo! is unveiling new technologies almost as rapidly as Google.
The bottom line: Search is getting even more important than it already is.
As an employer, the time is now to start taking advantage of the traffic that search engines can bring to your corporate career center. Don’t wait for the competition.
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