In a typical year, even small to mid-sized employers collect tens of thousands of resumes. If you’re in this category, and you collect resumes online (as you should), do you market to those people?
Think about it: You have access to thousands and thousands of resumes and probably do nothing with them. What would your marketing department say about that?
If you collect this data, but don’t use it for marketing purposes, march right down to you VP of marketing or technology (or whatever ATS you use) and have them add an opt-in check-box to your resume system and start marketing to this universe.
When was the last time you received a newsletter from an employer you were once interested in saying, ‘We wanted to keep you in the loop on what our company continues to do for employees’? Probably never.
Zig when your competition zags.
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