Archive | January, 2005
monster marketing ‘05
Monster’s not advertising in this year’s Super Bowl. Good move, but here’s why: "Clearly, we’ve participated in the Super Bowl broadcasts in the past [but] we’re in the second decade of our brand and we have very high levels of awareness," said John Kelley, senior vice president of marketing at Monster. "Our focus really is on [...]
Continue reading...lost marketing opportunity
16. January 2005
In a typical year, even small to mid-sized employers collect tens of thousands of resumes. If you’re in this category, and you collect resumes online (as you should), do you market to those people? Think about it: You have access to thousands and thousands of resumes and probably do nothing with them. What would your marketing [...]
Continue reading...december metrics
14. January 2005
Searches done on the Big Three, by percentage, for December*: Google – 34 percentYahoo! – 31 percentMSN – 16.5 percent Lesson: Yes, optimizing for Google is paramount, but don’t forget about the other two. * Information provided by comScore
Continue reading...search wars about to begin
13. January 2005
2005 should be quite a year for search. In an eMarketer report issued this week, the following was revealed: Paid search advertising grew approximately 55% and became nearly a $4 billion market in the US alone [in 2004]. Plus Google went public and — confounding many analysts’ predictions — topped $200 a share at the beginning of 2005. Expect an all-out [...]
Continue reading....jobs domain
12. January 2005
It has yet to be official, but the .jobs domain is coming. This will allow companies to register unique domain names with a .jobs instead of the common .com domain. So, for example, jobs at Progressive Insurance could be www.Progressive.jobs. Don’t underestimate the impact this could have on Internet recruitment advertising and potentially launching corporate career [...]
Continue reading...- confessions of a former careerbuilder sales guy
- theladders should stop bait-n-switch tactics
- monstirs sells english are reely good
- monster still really dumb, buys trovix
- 100 great interview questions
- the slice (8-25-09)
- jobfox interjects on your behalf
- careerbuilder wants you to work at the gap
- careerbuilder job app launches on iphones
- vault snags monster exec
- ax falling hard at careerbuilder? (212)
- theladders should stop bait-n-switch tactics (121)
- grey marketing team – job posting scam (93)
- monstirs sells english are reely good (65)
- a real alternative to job boards (63)
- more job cuts at jobfox (60)
- march: there will be blood (59)
- is jason goldberg killing jobster? (54)
- careerbuilder sales rep’s a real ‘twit’ (54)
- jobing acquires cheezhead (48)
- jobing acquires cheezhead
- jobvite raises $8.2 million
- not your father’s recruiting conference
- 10 reasons why niche sites will survive
- top 5 fastest growing companies in HR
- why niche job sites should band together
- monster’s back-to-school makeover
- the slice (8-25-09)
- a fleeing workforce
- the unconference movement
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- is hoping for an OSU / Arizona Rose Bowl. Trash talk awaits my PHX coworkers.
- @SylvieDahl @marciamarcia @PaulaCaligiuri @HireCentrix @PDXAllstater @radicalrecruit @cheezhead This is on Australian EMPLOYMENT MARKET
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- RT @cheezhead: GO BUCKS!
18. January 2005
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