Monster’s not advertising in this year’s Super Bowl. Good move, but here’s why:
"Clearly, we’ve participated in the Super Bowl broadcasts in the past [but] we’re in the second decade of our brand and we have very high levels of awareness," said John Kelley, senior vice president of marketing at Monster. "Our focus really is on […]

In a typical year, even small to mid-sized employers collect tens of thousands of resumes.  If you’re in this category, and you collect resumes online (as you should), do you market to those people?
Think about it: You have access to thousands and thousands of resumes and probably do nothing with them. What would your marketing […]

Searches done on the Big Three, by percentage, for December*:
Google - 34 percentYahoo! - 31 percentMSN - 16.5 percent
Lesson: Yes, optimizing for Google is paramount, but don’t forget about the other two.
* Information provided by comScore

2005 should be quite a year for search. In an eMarketer report issued this week, the following was revealed:
Paid
search advertising grew approximately 55% and became nearly a $4
billion market in the US alone [in 2004]. Plus Google went public and —
confounding many analysts’ predictions — topped $200 a share at the
beginning of 2005.
Expect an all-out […]

It has yet to be official, but the .jobs domain is coming. This will allow companies to register unique domain names with a .jobs instead of the common .com domain. So, for example, jobs at Progressive Insurance could be www.Progressive.jobs.
Don’t underestimate the impact this could have on Internet recruitment advertising and potentially launching corporate career […]