Take a look and see if your job board(s) of choice are hijacking your employment brand with their Overture or Google pay-per-click campaigns.
Here’s a sample search on Yahoo!: Click here for "Microsoft jobs" results.
You’ll see that all the sponsor/paid results (the ones shaded in blue and off to the right) for "Microsoft jobs" are job […]

I’ve received a lot of feedback from a recent post, HR blogging. I clearly struck a blogospheric nerve in the HR community.
This seems to be the current equation: Very few employers doing it + many people curious about it = a tremendous opportunity.
Like Wayne Gretzky used to say, "To be successful, skate to where […]

Very interesting editorial on the state of job boards as they celebrate their 10th anniversary of being in the mainstream of recruitment conscious in ERE today by Raghav Singh. He says:
It’s disappointing that ten years after their inception job boards have proved to be largely ineffective. Some of the larger boards have simply become a […]

I came across this text from an Apple ad campaign from the late ’90s. I consider it inspiring and worth sharing (you can view it at Apple.com):
Here’s to the crazy ones.
Here’s to the crazy ones.The misfits. The rebels. The troublemakers.The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.And […]

I currently manage quite a few Overture accounts targeted at bringing in job seekers to my clients’ Web sites. For those not familiar, Overture is the pay-per-click engine used by search engines like Yahoo! and MSN (you’ll find their ads in the Sponsor Results section, usually highlighted). The top spots  go to the highest bids.
Each […]

Unless you’ve been living under a rock for the last 5 years, you’re at least familiar with the concept of Instant Messaging (IM). If you use IM, you’re aware that every so often, MSN asks its users to upgrade to the latest version.
In light of MSN better integrating its search technology onto the world’s desktop, […]

So you’ve just spent a bunch of money on the latest applicant tracking software (ATS), or your IT guy has finally posted your jobs on the company Web site.
So, now your internet recruiting strategy is done, and you’re ready for  search engines to spider your job openings so they can be found by job seekers, […]