To much fanfare and a homepage redesign, MSN launched their new search today. It’s a nice improvement from their old offering, although far from stellar.
One issue in particular should make the Internet recruiting world take notice: Do a job search on the new MSN. Say, something in Dallas. The No. 1 sponsored/paid result is MSN Careers, which is basically CareerBuilder.
(CareerBuilder pays MSN a mountain of money to advertise on their site, and thus gets this placement, by the way.)
Certainly nothing against MSN for wanting to make a little money. And certainly nothing against CareerBuilder for leveraging their advertising relationship.
However, my question is, How will job seekers take this force-feeding by MSN? Adding fuel to the fire, Yahoo! essentially does the same thing with HotJobs and their job searches. (No shock that Google does not play this game.)
More importantly, how will pay-per-click customers take this move? Seinfeld’s soup Nazi comes to mind: "No No. 1 spot for you!" The difference is the soup Nazi’s product was good enough to put up with the hassles.
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