From today’s Wall Street Journal:
Microsoft spends big to market search engine
Microsoft
is embarking on a four-month marketing campaign expected to cost tens
of millions of dollars to promote awareness of its new search engine,
MSN Search, and siphon away momentum from search rival Google. The campaign will appear in local slots during the Super Bowl and during the NCAA basketball tournament in March.
Other Posts
This post was written by:
Joel Cheesman - who has written 1254 posts on Cheezhead.
One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.
Contact the author
Leave a Reply