Tue, Feb 1, 2005
From today’s Wall Street Journal:
Microsoft spends big to market search engine
Microsoft
is embarking on a four-month marketing campaign expected to cost tens
of millions of dollars to promote awareness of its new search engine,
MSN Search, and siphon away momentum from search rival Google. The campaign will appear in local slots during the Super Bowl and during the NCAA basketball tournament in March.
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Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.
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