In this week’s investor phone conference, Google co-founder Larry Page outlined internal changes designed to assist corporate advertisers, focusing on Fortune 1000 companies. Google hopes to provide training and support for the development of in-house search engine marketing (SEM) teams.
Google’s staff is getting pretty good with specific business sectors to create a vertical sales team structure with sales reps specializing in unique business sectors. Page also mentioned the Google Advertising Professional program, a future free online course designed to teach SEMs the ins and outs of the AdWords system.
I’d be really curious to know how many Fortune 1000s aren’t utilizing AdWords to market their products and services, but I’d be most interested to know out of the ones that do, how many are using AdWords to aid their recruitment efforts.
That said, regardless of your company’s size, if you’re in HR and responsible for recruitment, I want you to walk down to your marketing department as soon as possible, find out who’s responsible for your company’s pay-per-click campaign, and talk with them about how they can help you utilize AdWords and Overture to recruit top talent.
Job seekers are on search engines. They’re on Web sites that serve pay-per-click advertising. Your job opportunities should be in front of them.
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