Cheezhead Recruiting News and Opinion

I currently manage quite a few Overture accounts targeted at bringing in job seekers to my clients’ Web sites. For those not familiar, Overture is the pay-per-click engine used by search engines like Yahoo! and MSN (you’ll find their ads in the Sponsor Results section, usually highlighted). The top spots  go to the highest bids.

Each day that I analyze my various accounts, I’m amazed at how aggressive CareerBuilder and Monster are at buying placement -  CareerBuilder especially targeting searches done in local markets. Checkout a results page for Cleveland jobs.

Monster’s going after quite a few local markets as well, but tends to be a little more strategic about it. Relative nobody Snagajob is spending a pretty penny as well on pay-per-click.

All this continues to support what I’ve been saying for a long time: Search engines drive job seeker traffic more effectively than anything else out there. The big boards – all the boards, actually – are spending their marketing dollars to drive traffic via this medium. They wouldn’t be spending what they are if it didn’t work.

So, employers, why are you paying for every job boards’ search engine marketing campaign, when you can cut out the middleman and do your own?

I challenge every employer out there to log onto Google AdWords or Overture today and start your own pay-per-click campaign. You can get started on Google for $5 and pay 5 cents per click.

Just 5 cents to get a job seeker in front of all your company’s openings? What are you currently paying your job board of choice and/or your local newspaper for that?

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