Archive | February, 2005
google, ebay and a lesson in recruiting
Two Internet Goliaths are facing big weeks. Both eBay and Google are preparing to host their analysts meetings. EBay, a 10-year-old company, is worth $50 billion, while 7-year-old Google is worth $54 billion. (The larger valuation is due to the fact that Google’s revenue generation is projected to overtake eBay’s via end-of-year projections.) Although both seem quite [...]
Continue reading...HR blogging
7. February 2005
Ask Jeeves, a pretty popular secondary search engine, launched a corporate blog this month. What a great idea. It offers photos via Flickr and a variety of comments from employees. The content is light and personable. In my opinion, every company’s HR department should start a blog about their organization. Talk about what you’re doing, training, post [...]
Continue reading...ipod
4. February 2005
Watching last night’s The Apprentice, I loved the free advertising that iPod received (most likely for free, unless that was the best product placement ever!) versus that of the paying advertiser, Nescafé Taster’s Choice coffee. Proof positive again, the strongest brands around today are built on much more than the amount of cheese you’re willing to [...]
Continue reading...HR, meet marketing
3. February 2005
In this week’s investor phone conference, Google co-founder Larry Page outlined internal changes designed to assist corporate advertisers, focusing on Fortune 1000 companies. Google hopes to provide training and support for the development of in-house search engine marketing (SEM) teams. Google’s staff is getting pretty good with specific business sectors to create a vertical sales [...]
Continue reading...Gates vs. Google
1. February 2005
From today’s Wall Street Journal: Microsoft spends big to market search engine Microsoft is embarking on a four-month marketing campaign expected to cost tens of millions of dollars to promote awareness of its new search engine, MSN Search, and siphon away momentum from search rival Google. The campaign will appear in local slots during the Super Bowl and during the [...]
Continue reading...careerbuilder diggin’ msn
1. February 2005
To much fanfare and a homepage redesign, MSN launched their new search today. It’s a nice improvement from their old offering, although far from stellar. One issue in particular should make the Internet recruiting world take notice: Do a job search on the new MSN. Say, something in Dallas. The No. 1 sponsored/paid result is MSN [...]
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- monstirs sells english are reely good
- confessions of a former careerbuilder sales guy
- vault snags monster exec
- monster still really dumb, buys trovix
- richard castellini interview (part one)
- careerbuilder wants you to work at the gap
- richard castellini interview (part two)
- careerbuilder job app launches on iphones
- jobfox interjects on your behalf
- sharethis shares share data (e-mail still rules, sorta)
- grey marketing team - job posting scam (92)
- theladders should stop bait-n-switch tactics (73)
- monstirs sells english are reely good (61)
- is jason goldberg killing jobster? (54)
- monster's top sales rep jumping ship too? (39)
- is not owning a job board getting you down? (32)
- adster rocks! (25)
- cheezhead sells out (25)
- writing on wall for vertical job search engines? (24)
- job posting scams (23)
- realmatch partners with findlaw.com
- the teen job market crisis
- zamzim: the brits are coming!
- job seeker alleges jobfox scam
- best buy’s facebook strategy and more
- yellojobs usa fading to black?
- paying off your $97,000 bar tab
- grab the popcorn - jobs tv is here
- why won’t anyone buy indeed.com?
- cheezhead launches ad network
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8. February 2005
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