Great article today by Lisa Baertlein updating us on the ongoing battle for newspapers to cling to their fading revenues brought about by online properties.
Click here to view the entire story and the effects on Internet recruiting.
A sample:
"It’s a free-for-all," said Peter Zollman, founding principal of
consulting firm Classified Intelligence. "I think the threat (to
newspapers) is […]

This was something that had me scratching my head: Monster’s running a contest giving someone a "Trip of a Lifetime," valued at $20,000. To boot, they’re spending a pretty penny advertising it on TV. (HotJobs ran a similar contest awhile back tapping into popularity of The Apprentice and The Donald, by the way.)

Who benefits from […]

Add another notch in the belt of the commoditization of job postings.

Former executives from Excite have founded a new site that aggregates online listings from all kinds of Internet properties called Oodle. Basically, the site will be a portal to access, oh, all the jobs from Monster, HotJobs, Craigslist, your local paper’s site, etc.
Right now, […]

There’s been a lot of focus and money thrown around in Google and Overture pay-per-click (PPC) campaigns over the past few years. For marketers, PPC strategies are a painless activity to drive online traffic.
Doing so creates an easy way for marketing managers and Webmasters to proclaim that they indeed have a search engine strategy […]

A recent Pew study, on the heels of a study done last year, confirms that the number of older Americans (65+) becoming active online is growing. In just a year, the percentage has gone from 15 percent to 22 percent, according to the survey.
Click here to see some of the study’s specifics, but here’s what […]

We’re at the cusp of a history-making battle over who will control information.
Over the past few years, Google has been doing an effective job of gathering online news from the Net via Google News. Then they implemented a technology that allows users to customize their own news homepage.
Well, the newspapers don’t like this too much. […]

Vertical search has been getting a lot of attention lately. If you’re unfamiliar with the phenomena that is vertical search - sites like Indeed, WorkZoo, Direct Employers - here’s a brief description:
Vertical search engines - Specialized search engines that mine data for one narrow niche of the market place. Say jobs or travel.
It has its […]