Add another notch in the belt of the commoditization of job postings.
Former executives from Excite have founded a new site that aggregates online listings from all kinds of Internet properties called Oodle. Basically, the site will be a portal to access, oh, all the jobs from Monster, HotJobs, Craigslist, your local paper’s site, etc.
Right now, the site is currently in beta with classifieds from Chicago, Dallas and Philadelphia only. Launching in new areas shouldn’t be very difficult or long.
I’m more than a little skeptical about Oodle’s chances. The service will either have to be very impressive and unique enough to jump start the idea virus (the beta site fails to do that in my opinion), have tons of money for promotion, or both. Money is currently made from Google’s AdSense solution (not really something to base your business’s revenue stream).
The site does, however, exemplify the growing trend of employers being able to post job information at no cost. Craigslist is already doing a pretty good job of driving the cost of listings down to $0.
If Oodle can drive enough traffic, then it won’t make a difference if a job is on Monster, Craig, or hopefully your own corporate Web site. Job seekers will find you … and for a lot less than $300+ a listing.
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