monster’s desperation contest
March 30th, 2005
This was something that had me scratching my head: Monster’s running a contest giving someone a "Trip of a Lifetime," valued at $20,000. To boot, they’re spending a pretty penny advertising it on TV. (HotJobs ran a similar contest awhile back tapping into popularity of The Apprentice and The Donald, by the way.)
Who benefits from this contest? Is it driving better qualified candidates to Monster’s clients? Doubtful. The most frequently made comment I hear about Monster is the applicant pool they drive to employers is largely worthless clutter. And that was before this contest.
Is it for their shareholders? PR? Did the Monster marketers not have anything better to do? Were they pining for the good ol’ ’90s? Maybe they could throw in a Palm Pilot while they’re at it.
Maybe I’m just dumb, but moves like this by Monster just wreak of desperation.
