Comments on: google’s video uploads and a possible new future for resumes http://www.cheezhead.com/2005/04/15/googles-video-uploads-and-a-possible-new-future-for-resumes/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: the snob http://www.cheezhead.com/2005/04/15/googles-video-uploads-and-a-possible-new-future-for-resumes/comment-page-1/#comment-25 the snob Fri, 15 Apr 2005 22:09:25 +0000 http://www.cheezhead.com/2005/04/15/googles-video-uploads-and-a-possible-new-future-for-resumes/#comment-25 It's google's world, we're just living in it. Has *anyone* ever had the sheer brand power these guys now have? Monster has stated their intentions are to "go local" and capture more of the newspaper classified/hourly/part-time hiring market, which is still worth billions of dollars, along with international expansion. In that light, their consumer-facing branding campaign makes sense, since they need to become known to guys (and gals) whose knowledge of the Internet is limited to what their 12-year-old kids tell them. This is no small challenge, not least of which is the cost of selling their product to Joe's Pizza. -snob It’s google’s world, we’re just living in it. Has *anyone* ever had the sheer brand power these guys now have?

Monster has stated their intentions are to “go local” and capture more of the newspaper classified/hourly/part-time hiring market, which is still worth billions of dollars, along with international expansion. In that light, their consumer-facing branding campaign makes sense, since they need to become known to guys (and gals) whose knowledge of the Internet is limited to what their 12-year-old kids tell them. This is no small challenge, not least of which is the cost of selling their product to Joe’s Pizza.

-snob

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