Man, it’s been a really busy day, but this tops all today’s happenings.  Google took a HUGE step into personalized search today. Here’s a quick breakdown:

Google’s My Search History beta keeps a log of your daily searches and allows you to quickly and easily access the ghosts of searches past.

While this alone is impressive, what really caught my attention was that once you log into your account, Google morphs into a portal-like, MyGoogle-looking formatted page that allows users to access personal search history and account information via the upper righthand side of the screen … including direct access to Gmail shortly, I’m sure.

Click here for a screen grab.

This move allows Google to understand user behavior on a personal level like never before. One day, Google will be able to know that when a user searches "cardinals," for example, they most likely mean the bird, the baseball team or the Pope’s posse based on past behavior.

Eventually, No. 1 search results for keyphrases may have more do with individual behavior and preference than on a universal algorithm.

The potential impact on employers and searching for jobs is too much to go into in one blog post, but here’s a quick brain-dump: If Google allows you to quick-search based on your past activity, then allowing users to quickly check on updated job postings via a vertical search engine whenever they like - and have it based on their personal preferences - isn’t that much of a stretch.

What follows? How about Google getting into the RSS game and enabling users to access information in real time … without even searching manually at all.

Get ready for Search 2.0, boys and girls!

This entry was posted on Wednesday, April 20th, 2005 at 5:01 pm and is filed under recruiting. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.