Easily the most prominent source of pain for my clients is best summed up by: "I’m so tired of the masses of unqualified candidates who apply to my jobs on [job board here] and the newspaper. How can I get in front of more targeted, passive candidates?"
Search engines in general are a great way to remedy this pain (I’d argue the best), but Google has taken a giant next-step in helping marketers of all kinds – employers included – reach that highly sought-after, "needle in the haystack."
An enhancement for Google AdWords launched today enables advertisers to be selective in what sites they want an ad to appear.
See, Google has this immense network of sites with Webmasters who put Google text advertising on their site, identifiable by the "Ads by Goooooogle" text you see everywhere online these days. Example: See right hand section of this page. Web sites get paid every time someone clicks on a link.
With this product enhancement, Google is allowing an advertiser – recruitment advertising included – to select what site(s) they want to be seen, what the message is, and what kind of creative they want presented.
Let’s say you’re looking for finance professionals in Atlanta, and know there’s a popular local site targeting a strong demographic of finance-types.
With this Google update, you can now serve a specific recruitment advertisement to a highly-targeted, highly-passive job seeker … all for a fraction of what you probably now pay job sites to deliver not-so-targeted, highly-active job seekers.
Popularity: 3% [?]
April 26th, 2005 at 12:08 am
What a great use of the service, it makes we almost want to hire someone this way just to see what sort fo results I get, pity I had no open positions.