Google is in business – as are all the search engines – to deliver the most relevant search results to its users. Enahancements such as personalized search are one way the engines plan to do this.
Here’s another way they plan to improve results:
According to a story in New Scientist last week, "Google has plans that will dramatically improve the results of internet news searches, by ranking them according to quality rather than simply by their date and relevance to search terms."
The quality of the news source relies on a variety of factors, including "continually monitoring the number of stories from all news sources,
along with average story length, number with bylines, and number of the
bureaux cited, along with how long they have been in business."
Although Google will first qualify news items, this no doubt represents a trend to serve all search results in a similar manner.
As far as jobs are concerned, this could have a significant impact. For example, does Google rank Monster postings higher than your local newspaper’s because it’s "more qualified."
Or, does Google look to a .jobs domain to signify quality because the listing comes from a "real company."
This Google grading system could take a lot of different paths, but it will no doubt impact a lot of Web sites either negatively or positively. We’ll just have to wait and see how much.
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