Comments on: business.com launches work.com http://www.cheezhead.com/2005/05/05/businesscom-launches-workcom/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Jason Whitman http://www.cheezhead.com/2005/05/05/businesscom-launches-workcom/comment-page-1/#comment-60 Jason Whitman Sat, 07 May 2005 03:22:24 +0000 http://www.cheezhead.com/2005/05/05/businesscom-launches-workcom/#comment-60 Joel, have you noticed that Work.com uses some interesting practices in driving search engine traffic to its site? They set up custom URLs that include employer names, like: http://www.work.com/jobs_Sears So they come up on page one in search results for queries such as "Sears jobs." Then, on the page under each job, notice that the URLs listed aren't real? But clearly they include the company name and the word "jobs" to increase their relevance in search engine results, right? I don't have a problem with Work.com because they eventually drive traffic back to employers' Web sites, but there are some cases where Work.com pages actually appear higher than the company careers Web site in search engine results! Joel, have you noticed that Work.com uses some interesting practices in driving search engine traffic to its site? They set up custom URLs that include employer names, like:

http://www.work.com/jobs_Sears

So they come up on page one in search results for queries such as “Sears jobs.” Then, on the page under each job, notice that the URLs listed aren’t real? But clearly they include the company name and the word “jobs” to increase their relevance in search engine results, right?

I don’t have a problem with Work.com because they eventually drive traffic back to employers’ Web sites, but there are some cases where Work.com pages actually appear higher than the company careers Web site in search engine results!

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