Cheezhead

I apologize in advance if this gets too geeky … 

Google recently launched a service that allows site owners to upload, via XML, new pages / content from their site. It’s called Google Sitemaps. It’s another way to get Web pages into Google by direct feed.

One of the major challenges Google and any search engine has is the ability to spider dynamic content. By "dynamic" I mean pages that are served via a search query. An obvious example could be searching for jobs on a corporate career center.

Dynamic pages are invisible to search engines. If your selling widgets, not having your products spidered and searchable is a major problem. However, it’s certainly an issue with corporate job postings too.

By launching Google Sitemaps, the solution to upload new pages (jobs), via XML, in real time is now a reality.

So, imagine a system that allows employers with dynamically-driven online job content to deliver those listings directly to Google in real time for jobs that were previously invisible. For ATS’ like Brass Ring, HRsmart, etc., this is a great value-add for clients.

I talk a lot about vertical search engines for job listings and the tremendous opportunity they represent. However, a major downfall of vertical search engines is that they rely so heavily on sites like Monster for their content. Getting job content from direct employers eliminates the risk of the faucet being turned off.

By evolving a service that allows employers or other job aggregators to upload job listings in real time, Google is creating an excellent infrastructure for a vertical search engine for jobs.