As Google and other search engines become more and more of a threat to newspapers – both in advertising revenues and news content – it’s no surprise that they’d start opting for a non-competitive service for their Web-based pay-per-click (PPC) solutions.
According to an article from Editor & Publisher,
Tribune Co.’s Newsday has abandoned Google’s AdSense in favor of an in-house
contextual product powered by Quigo. The goal is obviously take money away from Google while maintaining or increasing PPC revenues.
I have to admit I don’t know much about Quigo, but I have heard it more and more as an alternative to AdSense, so I’m going to see what all the fuss is about as soon as I can, starting with Quigo’s product offerings.
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