I frequently get asked about who are some employers taking advantage of the pay-per-click advertising solutions from Google and Yahoo!
Here is a brief sampling:
Click here for another example.
These are all pay-per-click ads on Google, but you’ll see similar ads on Yahoo!
I love the playful language Google uses. We can’t hire smart people fast enough is outstanding. Much more effective than Target’s, an organization that prides itself on being hip.
Another great strategy Google practices is advertising when someone searches "Microsoft jobs" … a favor Microsoft fails to return.
Are you buying your competitors’ names as keywords and "stealing" their traffic? Are you buying your own name? You should. Hey, it’s legal, and it’s obviously good enough for Google.
Know of any other companies taking advantage of PPC to support their online recruitment initiatives? Drop me a line at hrseo.com.
New to pay-per-click? Here’s a coupon: Sign up for Yahoo! Sponsored Search and get a $20 bonus.
Popularity: 1% [?]
June 14th, 2005 at 12:56 pm
I love the idea of stealing competitors’ traffic. How do they handle pricing on something like this. Could a small or medium business afford it?
January 18th, 2006 at 5:48 pm
We steal traffic all the time for our competitors, that’s what our model business is built on. We extract keywords from job descriptions and then insert them into ppc engines. It’s not the pay per click you want it’s the roi and how many people do you have applying that’s important.