Seth Godin has a brilliant post today on what he calls "The Seduction of ‘Good Enough.’" Read it.
The idea is that human beings strive for "good enough" solutions as opposed to achieving ideal success. Godin says:
Here are my two big ideas to start:
1. Humans tend to work on a problem until they get a good enough solution, instead of a solution that’s right.
2. The marketplace often rewards solutions that are cheaper and good
enough, instead of investing in the solution that promises to lead to
the right answer.
Fortunately, Godin believes the openness and growth of the Web will help us out of this constant state of mediocrity.
As I read this blog, I couldn’t help but relate it to the recruitment advertising industry.
Newspaper classified advertising is too expensive. Job boards are clutter-filled messes. Corporate career centers are a joke.
And yet, they still persist. Why? Because they’re "good enough."
"Hey, my budget allows for these expenditures, my competition does it, newspaper ads make our CEO feel good, and I have more candidates than I know what to do with. It’s good enough. Why change?"
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July 25th, 2005 at 6:36 am
This sounds like Satisficing :-)
http://en.wikipedia.org/wiki/Satisficing