From today’s ERE, by John Sumser: The easiest and most cost effective method for driving [candidate] traffic to a website involves advertising on job boards. Search engine optimization is a close second but provides an initial floor rather than a continuing boost (like job boards can). Other methods include community building, referral systems (like jobster), direct marketing, non-job board advertising, [...]
Continue reading...13. June 2005
Inside Bay Area reports: Yahoo Inc., owner of the most-visited Web site, may consider developing its own Internet browser to help attract more users and advertisers toits Web sites, Chief Executive Officer Terry Semel said. "You could look to Yahoo to do most everything that makes sense on the Internet going forward," Semel said Friday in an interview in New York. [...]
Continue reading...12. June 2005
I’ve talked a few times on this blog about a future where journalists might become entities unto themselves, no longer reliant on corporate newspapers, magazines, radio, television, etc. Such a scenario could have fatal implications for all kinds of established media outlets. When I discuss this issue with friends and business associates, the typical response is [...]
Continue reading...9. June 2005
Finding job candidates in your backyard has always been better than drowning in a flood of resumes from Timbuktu. When newspapers ruled the world, being bombarded by candidates outside of your city or market was pretty rare. The Internet changed that. With the birth of job boards, job seekers had easy access to openings all [...]
Continue reading...9. June 2005
I love it! It’s one thing for a chucklehead like me to talk about search engine optimizaton (SEO) and how it pertains to online recruitment, but when an industry staple like John Sumser acknowledges it, then I know it just might have a real future. Checkout a recent article on driving traffic. In it, Sumser talks about [...]
Continue reading...9. June 2005
Do you know your Google PageRank? If not, here’s a handy free tool to check: http://www.checkpagerank.com/ If you’re not familiar with PageRank, it’s basically a gauge for how Google rates a particular page based on the number and quality of backlinks. For example, Yahoo!’s homepage is a PageRank of 10/10, while a less popular site might be [...]
Continue reading...8. June 2005
According to a report entitled "State of Blogging" published by Pew Internet & American Life Project (January, 2005): One quarter of all Internet users read blogs - roughly 32 million American adults. 9% of all Internet users say they’ve created a blog. American young adults, classified as ages 18-29, are most actively involved with blogging. 19% have created blogs [...]
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13. June 2005
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