It pays to be an employer of cause if you hope to be an employer of choice.
My favorite part of Saturday’s Live 8 event was the duet of Coldplay’s Chris Martin and ex-Verve’s Richard Ashcroft, but I couldn’t help but be enthralled by the reunion of Pink Floyd.
For Pink Floyd novices, they haven’t done music together since forever, so Live 8’s performance was one for the ages. When considering what brought them together, it was no doubt the cause.
Not money. Not the fans (well, maybe in part). Not Bob Geldof. Not for England. But for a cause.
People love being part of something bigger than themselves. Pink Floyd is no different. And neither are job seekers and employees.
Therefore, if you hope to be an employer of choice, standing for something and promoting that something will certainly help you recruit and retain top talent.
If you’re a nonprofit, I’m probably preaching to the choir. But if you’re not, then make sure a cause is part of your company DNA, as well as what you sell to candidates. Gen X’ers, of which I’m a member, are less about gettin’ paid than they are gettin’ involved. The Y’s are no different.
You might make buckets of money, pay well and have great benefits – and that’s a good thing – but until you stand for a cause that people can get behind, be prepared to lose your top talent to employers who do.
The best candidates are Pink Floyd. Now, how are you going to get them to play for you?
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