Cheezhead Recruiting News and Opinion

SEO circles are buzzing about a current test functionality Google is playing with on a very limited basis. See below:

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From the looks of it, Google is providing links to  sub-pages from a Web site via its search results.

In terms of online recruitment, think about this:

First, it obviously helps job seekers get to job openings with fewer clicks, which is a good thing (and part of what’s such a positive about the .jobs domain).

More importantly, though, if a corporate Web site can effectively create direct links to its jobs section via this kind of results page, it creates a great benefit in driving passive traffic to openings.

For example, approximately 6,000 people everyday search the term "wells fargo." If all those people saw a direct link to Wells Fargo’s employment page, a percentage will click and investigate what the company has to offer, even though the searcher had no initial intention of looking for a job.

Passive candidates, compliments of Google; no job board required.

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