Cheezhead Recruiting News and Opinion

I think I first heard the saying, "Never pick a fight with someone who buys ink by the barrel" as a journalism student in college.

In short, it meant don’t mess with the media ’cause they can broadcast really nasty things about you to a lot of people – oh yeah, and you’re powerless against it.

The blogosphere, however, turns this adage on its head.

I’ve been watching the recent Sumser v. Jobster joust with great interest. But not so much for the words or commentary.

What’s most interesting to me is that we now live in a time when a journalist faces the threat of a rebuttal for anything they write. Not too long ago, a critique by Sumser or any journalist in the media would have to go unanswered.

Not anymore. Now, blogging presidents and CEOs can strike back.

And as time passes, the readership on the corporate side of things could rival the journalistic side of the equation. Think Dallas Mavericks owner Mark Cuban’s blog.

Inevitably, all of this works to the benefit of both parties. Journalists can keep the fire going on a hot topic, and corporate entities can keep their name in the news. Nice free advertising.

How this dynamic will change the future of marketing companies, as well as journalism and its integrity in the long-term is unknown, but it should certainly be worth the price of admission. Everybody loves a good fight, right?

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