Great post. And I particularly liked your high-tech market research technique (”I asked one of the older workers why she chose to work at Chick-fil-A”). It always amazes me how many of my clients have forgotten the power of just asking customers, prospects or candidates “what would make a difference for you?”

Making a workplace distinctively attractive by employing behaviors that resonate with employee (and customer) values is very, very good business. Thanks for bringing this to light in a most delightful way.

Mal

I wouldn’t be too surprised if that wasn’t part of CFA’s overall plan. There’s mucho Baby Boomers out there, and oftentimes people will frequent a place that’s chock full of folks just like them.

Good strategy. Smart recruiting.