Cheezhead

As far as search engines are concerned, a site’s homepage is its most important page. The homepage represents the primary content and relevancy for the entire site. The homepage also represents where most backlinks go, which Google counts as "votes."

To date, I have yet to peruse a corporate homepage that focuses a significant amount of content to employment opportunities aside from a Careers link. As a result, employment-related content tends to be relegated to page 2-4 (or worse) of a company site, which is a definite disadvantage when competing with job sites whose whole existence is job content.

The dot-jobs domain empowers employers to create a homepage - again, the most important page to search engines -  that is specifically targeted to job content and leverage the power of search engines to evenly go toe-to-toe with job boards. 

Now, www.yourcompany.jobs has a fighting chance against www.jobboard.com. In fact, it probably has an advantage. 

Example: Most companies and job opportunities are local. Monster, for example, has a very difficult time optimizing for local searches.

In every case I can think of, Monster has to engage in pricey pay-per-click campaigns for anyone searching "Boston jobs," for instance, to find them.

For a local employer, the opportunity to create a dot-jobs Web site, optimized for their own market, enables them to feasibly outrank large boards that can’t organically optimize effectively because of their excessive size and scope.

Small continues to be the new big.