Some interesting numbers have come out of a recent survey by Burst Media of 13,000 Web users.
Among the highlights:
- Among users 25-54 years old and those 55-64, approximately 61 percent say they use search engines to visit sites.
- 28% of the 13,000 surveyed type in a site’s URL or click on bookmarks.
- 16% get to sites by linking from other sites/advertisements.
I’m not surprised search still rules, especially among those who are prime working age. I am intrigued, however, at the number of users who are becoming loyal to specific sites or simply typing in URLs.
A key strategy of the .jobs domain name is that it will allow job seekers to bypass everything and go right to a company’s jobs by typing in www.companyname.jobs directly. At 28%, the numbers are starting to support such a strategy.
Search engines are still paramount to dot-jobs really taking off in my opinion, but seeing that 1 in 4 users view typing in a dot-jobs domain as choice No. 1 bodes well for them.
The study also failed to measure the impact of RSS feeds, where opt-in information is delivered directly to desktops without searches or any typing at all.
RSS numbers will obviously continue to increase as a way for users to obtain content. Time will tell to what degree and which of the percentages above get squeezed-out the most as a result.
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