the top bid is how much?

Thu, Aug 4, 2005

If you’ve ever done a search on Yahoo! - which is likely, I hope - chances are you’ve noticed the highlighted Sponsored Results areas. Businesses bid for that placement, pay by the click, and are ranked accordingly.

It’s pretty interesting to see the amounts sites are bidding for targeted keyphrases. If you don’t have a Yahoo! Search Marketing (YSM) account to see such insider info, never fear.

Here’s a pretty cool free tool that allows anyone to see the bid amounts for keyphrases without having an account: Click here to check it out.

This post was written by:

Joel Cheesman - who has written 1261 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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1 Comments For This Post

Marketing Headhunter Says:
August 7th, 2005 at 9:46 am

Wow! Thanks for sharing.

Question: The Overture Keyword Selector Tool tells me that in May 2005 there were 6577 searches for the string “executive recruiter.” Your tool tells me that Netshare.com is bidding $3/click for the top spot in that string. Am I to infer that Netshare is paying $2000/month if they get a 10.14% click through? If so, is that a realistic clickthrough rate?

Also, it seems like it is better to be the “Lucas Group,” who only pays $1.21/click but is closest to the top organic search result. Am I right?

Marketing Headhunter Says:
August 7th, 2005 at 9:46 am
Wow! Thanks for sharing.

Question: The Overture Keyword Selector Tool tells me that in May 2005 there were 6577 searches for the string “executive recruiter.” Your tool tells me that Netshare.com is bidding $3/click for the top spot in that string. Am I to infer that Netshare is paying $2000/month if they get a 10.14% click through? If so, is that a realistic clickthrough rate?

Also, it seems like it is better to be the “Lucas Group,” who only pays $1.21/click but is closest to the top organic search result. Am I right?

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