Get ready to add "vertical creep" to your vocabulary. What is it? It’s when a search engine "sneaks" vertical search results into general Web searches. It’s been happening for some time, but never officially gotten a label.
For example, a search for LeBron James on Google will serve you photos of the NBA star from Google’s image vertical search. Likewise, a search for George Bush will deliver news about the president.
Currently, a local search for jobs integrates Google Local. Not very helpful. However, a vertical listing of current jobs would be quite beneficial.
A criticism I get fairly frequently about vertical job search is that not enough people will click on a Jobs tab on Google or any search engine to make a difference. "Just look at Froogle," they say. (Don’t tell eBay that Froogle doesn’t matter, but that’s another story.)
Well, with "vertical creep," they won’t have to. A search for job-related content within the main search functionality will deliver vertical job content.
This is especially important, because vertical results are placed above main search results, which is nice real estate to occupy. Any engine that chooses to follow this strategy will be in a very good place.
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