When the Search Engine Strategies Conference starts later today, vertical search will be highlighted for the first time. Here’s a description of the session:
Vertical Creep Into Regular Search Results
Vertical
is the new kid on the block, when it comes to the real estate of search
results pages. Even if users don’t choose to do a vertical search,
there’s more chance than ever that search engines will show some
vertical listings at the top of "default" results. In this session, a
look at how being number one in the search results more and more means
being listed in vertical search.
Speakers:
Gord Hotchkiss, President and CEO, Enquiro
Greg Jarboe, President and Co-Founder, SEO-PR
Brian Mark, CTO, Toolbarn.com
Mihir Shah, Director of Product Management, Yahoo!
The growing popularity of vertical search, particularly in the jobs space, has arguably been the hottest topic in Internet recruiting circles for awhile. The fact that the largest search conference in the world is talking about it, and featuring Yahoo!’s Mihir Shah to boot, is a sign that it’s not going to cool down anytime soon.
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