As a search engine optimizer, the pinnacle is achieving a No. 1 result for a targeted keyphrase. Yeah, it’s partly ego, but it’s mostly about the free, organic traffic that flows daily without much expense.
That said, a top ranking on Google, Yahoo!, MSN, etc. means more than just traffic.
For many using search engines, the site that comes up No. 1 in any particular search also represents "the best company."
Hey, if the site’s No. 1, it must be the best organization for this topic, right? It rarely is, but perception is reality in the world of search.
For example, a search on Google for pre-employment background checks brings up www.esrcheck.com as the No. 1 result. Are they the best company to do pre-employment background checks? I have no idea. But I bet many people doing that search believe they are.
Additionally, a top result means a lot of positives for your public relations (PR) efforts.
No doubt when reporters are doing a story on a certain topic, they rely on search engines for resources. If your site is highly ranked – particularly No. 1 – the chances you’ll get the interview and the free advertising that PR gives are much greater. Plus, your competition will probably get overlooked, ’cause, well, they’re not No. 1.
So, traffic is a great goal in achieving top placement for your targeted keyword phrase(s), but don’t forget about some of the other perks that make optimizing your site worthwhile.
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