Google started playing with a sub-results functionality a few months ago, but it now seems to be a serious integration into their search technology.
What they’re doing is providing direct links to a site’s subpages. Here’s what I mean; checkout the red circle, text link Jobs:
Notice there is a direct link to the Progressive Insurance employment section. Pretty cool, huh? Providing this functionality allows job seekers to easily bypass the homepage, and go right to the Jobs page.
For Progressive Insurance, this is particularly powerful, considering the fact that approximately 90,000 searches are done each and every month for Progressive Insurance.
At first glance, it looks as though "double-dot" (http://jobs.progressive.com) domains are strongly driving these direct links, although not in all cases. Regardless, it might be a good idea to have your tech team set up a jobs.yourcompanyname.com URL at their earliest convenience.
The impact this will have on job boards, vertical job search engines and the .jobs domain is unclear at this point. However, my initial thoughts are it’s probably not good. It is, however, good for direct employers, and it’s probably good for job seekers – both active and passive.
- Since writing this entry, it looks as though these search results have reverted to the norm. Google is obviously still testing.
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August 20th, 2005 at 12:50 am
Oh my.. no kidding, I predicted Google would do exactly this a few months back. Given that they basically return results to company web sites.. it seemed natural that they’d simply add a sub link like this to that company’s job postings. This may have some impact on all those job aggregator sites out there. Thanks for catching this Joel.