simplyhired’s full-court press on pay-per-click advertising
August 29th, 2005
The recent investment in SimplyHired has apparently inspired a full-court press strategy for advertising on Yahoo! and its network’s pay-per-click (PPC) solution.
Here’s just a taste of SimplyHired’s major market buys and their current bids.
Chicago jobs - 91 cents (per click)
Boston jobs - 47 cents
New York jobs - 57 cents
Philadelphia jobs - 59 cents
Dallas jobs - $1.01
Atlanta jobs - 72 cents
Miami jobs - 71 cents
Austin jobs - 58 cents
Phoenix jobs - 43 cents
Los Angeles jobs - 52 cents
San Francisco jobs - 43 cents
Seattle jobs - 56 cents
Although not always No. 1, SimplyHired has made sure they’re in the Top 3 for each major search above, which guarantees they’ll be above the main organic search results. The cleverness of their bidding also points to an SEO expert (not me, by the way) helping them through this process.
They have yet to follow suit with a similar campaign on Google that I can see, but I assume one is coming.
Oh, and I’m sure the job boards love seeing the verticals impede on their search engine advertising real estate … not. The field is getting pretty crowded, and growing more expensive as a result.
August 30th, 2005 at 11:54 am
even worse are the universities - i saw a first place bid for $2 this week on an employment related keyword where second place was under 50 cents.
November 5th, 2005 at 7:02 pm
An SEO expert must be involved in some way. Clever on their part, I must say.
It is harder for smaller sites to be seen nowadays. Most cannot afford to bid $0.50 to $1.00 per click.
We must buy low and sell high.