According to a story in CNET today, Google is beginning to offer print ads to current online advertisers.
I’m sure the sacred cows of the offline ad placement world just love this … not. Such moves by Google continue to squeeze profits out of Madison Avenue.
As the story concludes:
The move is another significant step for Google toward becoming a
one-stop shop for ad sales–whether online or offline. The trial also
marks the first time the company has ventured offline with any of its
products, according to industry watchers.
The first experiment focuses on tech periodicals including PC Magazine and Maximum PC. If successful, Google is sure to expand into other trade mags and pubs.
For employers looking to get in front of specific audiences, such as I.T. pros, this move by Google might be a cost feasible way to get in front of such candidates.
That said, I don’t see this move by Google as an immediate threat to the recruitment industry, since most employment ads are relegated to newspapers. And no way can I see newspaper real estate being occupied by Google.
They’re not that desperate for revenue, are they?
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