On the surface, this seems a bit crazy, but dig deep and it starts to make a lot of sense. Business 2.0 is reporting that Google is buying up a whole lotta broadband cable, which opens up a myriad of opportunities for the search giant. The article says: For the past year, [Google] has quietly been shopping [...]
Continue reading...15. August 2005
As a search engine optimizer, the pinnacle is achieving a No. 1 result for a targeted keyphrase. Yeah, it’s partly ego, but it’s mostly about the free, organic traffic that flows daily without much expense. That said, a top ranking on Google, Yahoo!, MSN, etc. means more than just traffic. For many using search engines, the site [...]
Continue reading...12. August 2005
In yesterday’s post, I discussed some possible reasons why HR hasn’t gravitated toward utilizing search engines such as Google in the same way that their job boards of choice have done. As a follow-up, here are some reasons why I believe HR will eventually leverage the power of search engines to source candidates: The Net Rules - [...]
Continue reading...11. August 2005
Got a great question the other day: Why do you think companies have not taken to SEM [search engine marketing] for online recruiting? The major job boards are buying all the recruitment terms - including company names - and organizations could easily "fight back," but very few seem to. If $500 per month on SEM costs [...]
Continue reading...10. August 2005
Interesting prediction of what Google’s future homepage could look like, integrating all the various vertical search categories in a drop-down menu: Click here to see "Google Total". Everything in the drop-down are verticals Google currently either offers or is in beta testing. That said, it’s easy to imagine Jobs being a selection option.
Continue reading...9. August 2005
I just signed-up for my Yahoo! Publisher Network account. Basically, this is Yahoo!’s answer to Google’s AdSense product where Web masters can generate income via placing content-based advertising on their site. Here are some examples: Obviously, there are more colors (you can customize your colors, actually) and more sizes to choose from, but this should give [...]
Continue reading...9. August 2005
Seth Godin makes an interesting comparison between the success of the Grateful Dead and successful companies. I thought a summary was worth sharing: More than Campbell’s Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to grow and succeed moving forward. No, not every element of who [...]
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15. August 2005
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