The one thing the ad industry rarely tracks is conversion rates. In other words, how many people saw/heard the ad and how many actually bought the product?

The recruitment industry needs similar rates when it comes to effectiveness of want ads.

However, here’s a little dirty secret about the ad industry. They get rewarded more for the basis of their creativity. Whether or not any actual sales get generated receives less attention than how cute an ad was.

Then again, maybe the recruitment industry knows this. After all, it’s not the most qualified person who gets hired, it’s the one who appears to be most qualified.

For those folks out there looking to improve their company’s employment brand, there are few savvier online experts than Joel…