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Archive | September, 2005

sundays

11. September 2005

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I love Sundays. Included in the list of things I love (besides the fact that football’s back) is the Sunday newspaper. Yes, I’m guilty. The rest of the week is ignored, but I’m OK with Sunday’s delivery. As much as newspapers are sooo last century, there’s something to be said for a cup of coffee, a [...]

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godaddy’s .jobs promo

9. September 2005

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Here’s how GoDaddy promoted .jobs in their latest e-newsletter: New Top-Level Domain at Go Daddy: .JOBS                                              Give job seekers a direct line to your business! Perfect for the Human Resources Management community, .JOBS provides a simple, fast and consistent destination for employment information and [...]

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vertical job search reality check

9. September 2005

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I’ve really been slurpin’ up the vertical job search engines for awhile now. But maybe it’s time for a little reality check. My adoration is for good reason, of course. Sites like WorkZoo, SimplyHired and Indeed have given online recruitment a well-deserved shake-up – so much so that even Yahoo! HotJobs recognizes the potential and [...]

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google, the un-cola

7. September 2005

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Remember 7-UP’s tag in the ’80s: The Un-cola? In light of a current ’80s Renaissance, I say, Give me The Un-advertising! I hate advertising, and I’m not alone. By the most conservative studies, we’re bombarded with 3,000-plus marketing messages each day. Some 80,000 new brands were introduced into the marketplace last year. Google indexes more than [...]

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hey google! look at us! – simplyhired, oodle

7. September 2005

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Last week, I commented on SimplyHired’s increased pay-per-click (PPC) advertising campaign on Yahoo!’s network. When I wrote that article, SimplyHired had yet to do likewise on Google’s PPC solution. As seen in the Google results image below, that’s changed: It’s a bit tougher to decipher what a top three bid for "San Francisco jobs" is paying on [...]

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google job listing on hotjobs indicates ‘wallet’ coming?

6. September 2005

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A company’s job postings say a lot about the direction of the company and potential of new products on the horizon. Therefore, does this current listing on HotJobs indicate the creation of the much-predicted coming of ‘Google Wallet’? I’m voting YES. Click here to see Google’s job listing: Fraud Operations Director, Merchant Payment Solutions.

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google quietly tracking organic click-thrus … and click backs

1. September 2005

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Google is apparently now tracking click-thrus via their organic search. To see what I mean, do a search for any keyword. For example, enter HRSEO in the search box. Place your mouse over the top listing, and you’ll notice the status bar at the bottom of your browser shows http://www.hrseo.com. No shocker there, right? However, if [...]

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