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yahoo! adds blog feeds into mail

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Yahoo! has announced the extension of its My Yahoo RSS (Really Simple
Syndication) services with the addition of RSS feeds in the new beta
version of Yahoo! Mail (available by invite only).

This will essentially allow users of Yahoo! Mail to easily integrate selected RSS feeds with e-mail use (see screen shot below):

YahoomailrssThis is a great strategy, and I expect Gmail and Hotmail to follow Yahoo!’s lead.

As big a fan of search as I am, e-mail is still the No. 1 online activity, so plugging RSS feeds into such a highly trafficked piece of real estate is genius.

Additionally, Yahoo! is apparently allowing users to tag, rate and share particular blogs they find especially forward-worthy. As a blogger myself, the prospect of having my commentary easily passed along to like-minded readers is particularly appealing.

From an online recruitment and job perspective, Yahoo! will be able to push HotJobs listings onto users even more than ever. And since HotJobs is now essentially a vertical job search engine (getting better and better with age, I might add) like SimplyHired and Indeed, they’ll be able to feed both HotJobs and non-HotJobs content to their millions and millions of users.

On many different levels, thumbs-up to Yahoo! for their mail/RSS feed mash-up.

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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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1 Comments For This Post

  1. Dave McClure Says:
    December 1st, 2005 at 1:44 am

    kudos to Yahoo for some nice enabling of RSS feeds via email, but come on now — “HotJobs is essentially a vertical search engine”… don’t you think that’s reaching a bit?

    if they’re still preferencing results based on who’s paying them, that isn’t exactly a model for user relevancy. and if they’re still charging for featured listings & competing directly with Monster & CareerBuilder, not sure how they can really claim to be a vertical search engine.

    i’ll readily admit Yahoo & HotJobs have some interesting technology & features, but tapping them as a true vertical search engine is a stretch.

    (i thought microsoft won your advertising auction, not yahoo? ;)

    - dave “i got yer vertical search right here, bub” mcclure
    http://www.SimplyHired.com

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