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File this one under "If you can get away with it, do it."
TheLadders is currently run-
ning 700-plus jobs on Hot Jobs.
Each job is posted by TheLadders but promotes the openings of their own clients. Once a HotJobs user clicks the Apply Now button, they’re taken to a Join Now page on, yep, you guessed it, TheLadders.com.
Since TheLadders makes money from job seekers and not employers, HotJobs is essentially funneling their users, and thus dollars, to TheLadders.
I’m a big fan of out-of-the-box, guerilla marketing tactics, and this is one of the best I’ve seen in awhile. Well done.
Of course, on the other hand, I’m surprised HotJobs has given this their blessing … or maybe they just need the money that badly. Looks like Monster and CareerBuilder declined posting jobs from TheLadders in contrast.
Popularity: 1% [?]
February 20th, 2006 at 7:04 pm
Does anyone else have concerns about The Ladders process and posting?
For example:
1. You will find the same position posted more than once in the same week i.e 02/06SR VP National AccountsCTBristolParticipates in developing ABCCNG’s and ESPN’s overall Disney and ESPN Networks …
02/06SR VP National AccountsCTBristolParticipates in developing ABCCNG’s and ESPN’s overall Disney and ESPN Networks …
2. They eliminated the FREE icon so now you have to click on each and every listing to find the very limited free listings.
3. The free listings are being all but eliminated i.e this week for New England there were 326 jobs posted, of the first 200 ZERO were free. The week before there were 346 listing, again ZERO free and the week before that over 380 lisitng, ZERO free.
4. Does everyone really believe that any firm looking to hire the best talent avaialble will rely solely on TheLadder to find candidates with the over abundace of well known and respected web sites offering similar services, albeit at a price? I for one don’t see any overwhelming reason that any firm would be willing to be so constrained.
5. TheLadders feeds on the unemployed, the under employed and the unhappily employed market. Because of the outlandish fees this group is charged, it is the nature of the market that the pool will be limited. How does this entice companies to be loyal and not place the same, or a similarly described position, on competitive sites?
6. On TheLadders site, under Contact, there is a space to ask “questions”. Howver none of these questions are ever made public, least of all the less than positive ones.
7. On TheLadders site there are dozens of laudatory “quotes” from individuals identified only with names but with no means to contact any and confirm, or affirm the statements.
8. A large number of the postings are from recruiters, individuals and firms which are being paid to find the right talent, yet The Ladders feels it right to charge the candidate? Why not charge the recruiter that is being paid, as much as 33% of the first years salary, of the candidate? Doesnt something seem out of wack here?