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Want a better job candidate? Google’s got ‘em.
According to a recent survey by SG Cowen and Co., reported in MediaPost:
People who have been online seven years or longer are far more likely
to use Google for search than Yahoo!, MSN, or AOL. The study, based on a
survey of 1,000 online users, found that 60 percent of those who used
Google as their primary search engine had been online since at least
1997 ….
Moreover, the report states Google users are much more likely to have an annual household income of more than $60,000 than users of Yahoo!, MSN or AOL.
If companies with the best brain power win, then doesn’t it make sense for employers to fish in the best waters? If you’re not putting your jobs and your company in front of Google users, you should be.
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