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‘think like an ant’ follow-up and blog potpourri

Wed, Dec 21, 2005

Articles

1. Talentism has a great follow-up to my recent post on ‘thinking like an ant.’

Click here to read "Our Dear Ant Joel."

2. Today is the last day to vote in Recruiting.com’s "Best of" recruiting-related blogs. Click here and let your voice be heard now.

3. Kelsey Group has an interesting story from yesterday entitled "New Year’s Resolutions for Newspapers."

A few highlights:

“As Google so aptly demonstrates, the real future is in automating the
advertising marketplace. I’m not saying to fire all the sales reps. But
I do think there’s much to be gained by automation used to attract new
advertisers to the newspaper brand…Newspaper Web sites can be and have
been used to attract advertisers who previously have had no
relationship with the newspaper. Lower ad prices to reach audiences
online have opened up the newspaper brand to local merchants who
previously found newspaper advertising too expensive, or who only
wanted to reach a small segment of the community.”

“Publishers of daily newspapers may well keep some categories as
fee-based advertising—just as Craigslist is free but charges for job
listings in a few cities. They will figure out how to get money from
people who place free ads by offering paid “upsells” that improve a
seller’s chances of success, such as premium placement, enhanced photos
(slide shows, larger images, etc.), video, etc. They will sell
advertising around the classifieds “content”; for example, for
classifieds search results on household appliances will be paid ads for
appliance retailers and repair shops. And they will learn how to make
money from the transaction itself between buyer and seller.”

Are the newspapers (and stalwart job boards) listening?

4. I’m really excited to see King Kong tonight. How’s that for potpourri?





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This post was written by:

Joel Cheesman - who has written 1279 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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