Cheezhead Recruiting News and Opinion

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Kodak has a new logo. So does AT&T and Intel. The changes are getting a lot of attention, although mostly bad.

Om Malik’s blog does a good job of outlining each one and why he believes each company should be concerned with far greater things than a redesigned logo.

I agree.

What’s really in a logo these days? It’s laughable to review the leading companies of today and the history behind their logos.

Google’s was created by two brainiacs in a garage more concerned about algorithms. The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle." EBay would have been echobay.com had the URL not already been taken, named after the founder’s consultancy.

Marketing heads love to oversee things like logo redesigns. And ad agencies love to charge for such services.

However, it’s companies and marketing departments more concerned with creating remarkable customer experiences than chest-beating during Happy Hour that are winning the war for profits and marketshare.

It’s no different with recruiting.

Instead of creating an employee environment worth sharing, and instead of developing a work environment that gets media attention, are you spending too much time talking to your recruitment ad agency about how pretty your newspaper ad is going to be next week, or how cool that radio spot they just produced is?

Don’t get me wrong. How your company represents itself from a marketing standpoint is important.  But if you really want to win, give your employees something to brag about. Give them remarkable.

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