google adwords show up in chicago sun-times newspaper

Mon, Jan 9, 2006

Great story in Crain’s ChicagoBusiness.com entitled Sun-Times nets Google ad deal about Google advertising starting to show-up in print. Talk about bizarro:

Highlight:

The benefits for the Sun-Times are obvious: making money on
previously unsold ad space, even if that money comes from the biggest
player in a business that’s undercutting old-line newspapers.

"We were eager to help them shut us down," jokes Sun-Times Publisher John Cruickshank. "They’re buying ads. We like that."

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