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MediaPost reports today that Google and VW have entered into an agreement.
The story says: VOLKSWAGEN AG AND GOOGLE HAVE entered
into a deal to develop a prototype navigation system for cars,
according to a Forbes.com report Monday. The prototype will reportedly
integrate the search giant’s satellite mapping product, Google Earth,
into VW’s cars.
Expect to see greater integration by Google into mediums like this in the future. Mobile phones are another target area, for sure. And it’s advertising gold.
If you’ve seen Steven Spielberg’s Minority Report, you probably remember scenes where Tom Cruise’s character is walking (or running) down a street and is bombarded with targeted advertising. Now, take that concept to what Google is methodically creating right before our eyes.
Parked outside of, or near a bar? Checkout the ad in your car for a buy-one, get-one special on Guinness at that same bar.
Now, think of it in terms of recruitment advertising: Let’s say you’re wanting to recruit nurses from a local, competing hospital.
Google could know that because a car is parked outside of a hospital for a certain number of hours a day, for an ongoing period of time that its owner just might be a good nursing candidate.
Add in the fact that Google could know that this same owner is also searching nursing-related terms via Google on their PC, reading nursing-related blogs, and including nursing-related Web sites in their browser favorites, and you’ve got yourself a pretty good nursing prospect.
Cool, huh? A bit scary, yeah, but still cool, particularly if you need nurses to thrive as a hospital (and what hospital doesn’t?). Think a posting on Monster – or any job site or newspaper for that matter – will be able to ever offer such targeting? Me neither.
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