monkey schmonkey

Thu, Feb 2, 2006

Budgets and ROIs excluded, is it better for people to buzz about your product because of a cutesy, monkey-centric ad or because of better, user-centric services?

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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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6 Comments For This Post

Douglas Geinzer Says:
February 2nd, 2006 at 6:35 pm

Joel – my clients typcially expect one common thing…. results. Monkeys may make us laugh, but do they help us find candidates?

Paul Says:
February 2nd, 2006 at 9:19 pm

Joel,

Thanks for linking to us. Whatever Careerbuilder says in their Super Bowl ad, it’s clear they continue to be zoologically challenged in confusing Chimps and Monkeys, two distinct species:
http://en.wikipedia.org/wiki/Chimpanzee
http://en.wikipedia.org/wiki/Monkey

Paul
http://www.indeed.com – one search. all jobs.

David Manaster Says:
February 3rd, 2006 at 12:53 am

Comparing the kind of information in a Super Bowl ad with the information in a corporate Blog is comparing apples & oranges.

Would a Super Bowl ad be effective if it told viewers about the latest firefox plug-in for the site?

Tom C. Says:
February 3rd, 2006 at 10:19 am

*** THE ORIGIN OF THIS POST’S IP ADDRESS RESIDES AT MODEM MEDIA – NOT SURPRISINGLY, THE COMPANY THAT PROVIDED DICE WITH THE SOLUTION NOTED BELOW. NO WONDER THEY’RE A FAN. ***

monkey buzz is better – i don’t really consider posting on your own corporate blog about your features as a “buzz” generating tactic.

big budget monkeys missed the mark though, they already have broad awareness, they need to drive us good candidates but there’s absolutely no call to action on that microsite about job searching… more likely to get a real candidate from Dice viral as opposed to the monkeys.

http://www.dice.com/beingit

funny, relevant, not as slick…slow and grainy video, but at a bare minimum this has calls to action to drive candidates to do something…

Peter Gold Says:
February 3rd, 2006 at 1:26 pm

I cannot believe how much money is still spent on Super Bowl adverts – do they really get an ROI??

Peter Gold

http://www.retailhomepage.co.uk

http://www.hirestrategies.co.uk

Tom C. Says:
February 3rd, 2006 at 3:34 pm

to be fair – I’m freelance hr – yes on a gig for modem – but not a part of the account team. i’m mainly a tech/web recruiter so i am probably jaded by that too. oh and add that i have general dislike for the big boards too. ;-) -tc

Douglas Geinzer Says:
February 2nd, 2006 at 6:35 pm
Joel – my clients typcially expect one common thing…. results. Monkeys may make us laugh, but do they help us find candidates?
Paul Says:
February 2nd, 2006 at 9:19 pm
Joel,

Thanks for linking to us. Whatever Careerbuilder says in their Super Bowl ad, it’s clear they continue to be zoologically challenged in confusing Chimps and Monkeys, two distinct species:
http://en.wikipedia.org/wiki/Chimpanzee
http://en.wikipedia.org/wiki/Monkey

Paul
http://www.indeed.com – one search. all jobs.
David Manaster Says:
February 3rd, 2006 at 12:53 am
Comparing the kind of information in a Super Bowl ad with the information in a corporate Blog is comparing apples & oranges.

Would a Super Bowl ad be effective if it told viewers about the latest firefox plug-in for the site?
Tom C. Says:
February 3rd, 2006 at 10:19 am
*** THE ORIGIN OF THIS POST’S IP ADDRESS RESIDES AT MODEM MEDIA – NOT SURPRISINGLY, THE COMPANY THAT PROVIDED DICE WITH THE SOLUTION NOTED BELOW. NO WONDER THEY’RE A FAN. ***

monkey buzz is better – i don’t really consider posting on your own corporate blog about your features as a “buzz” generating tactic.

big budget monkeys missed the mark though, they already have broad awareness, they need to drive us good candidates but there’s absolutely no call to action on that microsite about job searching… more likely to get a real candidate from Dice viral as opposed to the monkeys.

http://www.dice.com/beingit

funny, relevant, not as slick…slow and grainy video, but at a bare minimum this has calls to action to drive candidates to do something…
Peter Gold Says:
February 3rd, 2006 at 1:26 pm
I cannot believe how much money is still spent on Super Bowl adverts – do they really get an ROI??

Peter Gold

http://www.retailhomepage.co.uk

http://www.hirestrategies.co.uk
Tom C. Says:
February 3rd, 2006 at 3:34 pm
to be fair – I’m freelance hr – yes on a gig for modem – but not a part of the account team. i’m mainly a tech/web recruiter so i am probably jaded by that too. oh and add that i have general dislike for the big boards too. ;-) -tc

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