Constantine von Hoffman of CMO blogs, entitled "The Super Bowl is bad for marketing":
All this hype around the Super Bowl actually harms marketing in the
corporate world. It reinforces the idea that marketing is all about
buzz and glitter, not substance. By far the more important parts of
marketing are the far less exciting things like processes that let you
know what the customer wants and whether or not you are delivering it,
instead of these ads that try to bamboozle people into believing they
want whatever it is the company is giving them.
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