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Believe it or not, one of my most popular blog entries to date had to do with last year’s comments about Career Builder’s monkey ad.
As much as you might believe people would go directly to CareerBuilder’s site, think again. A good number of folks go to Google to search for copies of the ad, or information about it.
As a result, consider leveraging CareerBuilder’s million dollar ad spend as a way to help drive traffic to your own site.
Go to your Google AdWords account today and buy keyphrases around "monkey" and "commercial." *
Then sit back and watch the low-cost traffic roll in this Super Sunday and the days following the big game.
* Remember not to use "CareerBuilder" in the actual text of your ad, but you might be able to buy it as a keyword.
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