peter kim’s take on super bowl ads - careerbuilder not mentioned

Mon, Feb 6, 2006

Checkout Forrester’s Peter Kim’s (via Charlene Li’s blog) "Super Bowl XL: Advertising’s Winners and Losers."

Unfortunately for CareerBuilder, they’re not included in Kim’s list as either good, bad or huh? CareerBuilder also failed to be mentioned in the Top Ten in USAToday’s post-game Ad Meter.

Silence is usually the worst that can happen in a Super Bowl ad. Remarkably, Monster is mentioned in the article as a past great, without spending a cent.

My personal favorite was the FedEx prehistoric ad. I also enjoyed the myriad of Budweiser commercials, which always get me, even though they never inspire me enough to start drinking their beer.

This post was written by:

Joel Cheesman - who has written 1278 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

Contact the author