e-mail open rates highest on tuesday (or ‘tuesday has no feel’)

Wed, Mar 1, 2006

Few will understand the Seinfeld reference of "I feel Tuesday," so I’m not sure why I try. Anyway, if you’re looking to get your mass e-mails opened, go for Tuesday:

This post was written by:

Joel Cheesman - who has written 1278 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

Contact the author

2 Comments For This Post

Steven Rothberg Says:
March 1st, 2006 at 6:31 pm

I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays.

I’ve seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone’s inbox, then that’s fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires.

thomas delorme Says:
March 2nd, 2006 at 4:44 am

according to what i know i’d go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency …

Steven Rothberg Says:
March 1st, 2006 at 6:31 pm
I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays.

I’ve seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone’s inbox, then that’s fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires.
thomas delorme Says:
March 2nd, 2006 at 4:44 am
according to what i know i’d go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency …

Cheezhead